Pentagram was founded on 12 June 1972, and turns 40 this year. To celebrate the occasion They’ve created a short film that tells the story of a boy born on the day Pentagram opened and how his life has been tracked (and kerned) by four decades of Pentagram design.
Great stuff. Let’s hope we’ll have such a great bank of work when we turn 40!
The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. For more information and behind-the-scenes footage, visit here or here.
We were recently commisioned by long-time collaborators Clearleft to produce a guidebook for their new conference, Ampersand.
With over 300 delegates we had to create a design that was both premium and usable whilst building a new brand for the conference and it’s continued success in years to come. As the conference was featured in the July issue of creative review it had to be something special.
It seems that the world is your lobster with a music video, and this is definitely the case here. Following in the shadows of OK GO! this human 8-bit video was – believe it or not – all shot in one take!
On the 12 September we took part in the local “Crazy knockout” in aid of Cancer Research, in the nearby village of Cheddleton.
Donning our best sports gear (well stuff we didn’t mind getting wet and muddy) and team t-shirts, we took part in various races involving hay bales, wheel barrows, space hoppers and ending with a very wet assault course.
There were 12 teams taking part from various local businesses, and with us the newbies to the field, they all thought they could take us down. Little did they know that we had some of the most competitive team members going and they weren’t going to let us go down without a fight (judging from the bruises and sore limbs the day after they definitely fought!). There were a lot of crossed-fingers hoping the rain would hold, but in the end the weather did us proud as did the team, and we raised over £3,000 in aid of a very worthy cause.
We had a fantastic time, and after coming a very respectable 4th place some of us are already in training for next years event. Especially the competitive amoungst us!
Troika were commissioned to create a sign for the tunnel connecting the V&A museum and South Kensington tube station. As you can see by the results above is fantastic!
A modern-day twist on the timeless masterpiece by Alan Fletcher. Designed back in 1989 the logo is still one of my all-time favourites, and I think the sign does it justice too. Lets hope it still looks as good in 21 years time.
Up there with the likes of Apple and Sky, Audi is one of those brands that everyone would like a slice of. This has been around for a while now, but every time I see it, the green eyed monster rears it’s ugly head as I think “I wish I’d thought of that”.
Essentially it’s a simple idea, but the execution is beautiful. What is it they say? The devil is in the detail.
As the technology surrounding us starts to resemble the Minority Report, does this mean a demise in printed material?
This is a fantastic use of technology to engage the reader, where printed advertisements fall short. But there’s something about opening the pages of a magazine that draws you in, the tactile feel of the paper, the new ink smell…
I hope this is the start of a partnership between printed material and the digital age, where the two can compliment each other instead of encroaching into each others territories. Inspiration stuff, and the kickstart of something fantastic.
After a fantastic break over Christmas, we’ve hardly had time to stop in the last month with all kinds of things going on.
We’ve just produced a campaign for The Hanley, advertising their £50,000 mortgage cash give away, and we’re really please with the results. There will be more revealed soon in our work section, but you can see a gimpse of it above to whet your appetite.
We’ve been working with local Building Society, The Hanley recently by starting to overhaul their brand.
In these times of financial uncertainty people are finding it hard to have any faith in our Banks and Building Societies. So we’ve been helping the team at the Hanley to get their brand values across to their 45,000 existing members in a way that will give them confidence in their trusted local society.
You can see some of the work we’ve done for them here.
We’re pretty lucky in where the studio is situated that the Tour of Britain rolls past close by each year. As the weather was pretty nice today, I popped out with the camera to catch the action.
A 3 man breakaway we the first through the village, but as soon as they arrived they were gone. The main peloton flew through around 20 seconds later, followed by the remaining few accompanied by the broom wagon 10 minutes after that.
Pretty exciting for a small village, and judging by the crowds who turned out (along with a class from the local Primary School), another great promotion for British Cycling.
Once more Jack has joined forces with Clearleft to work on a delegate programme for dConstruct 2009, the one day event bringing together leading thinkers from the fields of ubiquitous computing, interface design, gaming and mobile to explore the challenges of designing for tomorrow.
Sophie from Clearleft is delighted with the result. Why not have a look in our work section to see more?
I talking about analogue film, such as the kind we use in our beloved holga lomo camera.
I love the fact that when you shoot something it’s the luck-of-the-draw as to what you’ll get and how you have to wait excitedly until you get the film back from the lab to see the results – or lack of them as the case may be sometimes.
In the age of digital we live in, it’s a real shame that analogue where it all started is being wound down. So I for one will be going to see this film when it comes out in 2010, to see other peoples opinions about the lost art of Polaroid.
Don’t get me wrong, I’m a fan of the summer especially as it’s mountain biking season, but you can’t beat a good storm.
It was really muggy here yesterday, that muggy you could drink coffee out of it. But today has bought the rain, and with that a coolness to the air. All we need now is a powerful thunderstorm to clear the air.
We’re a huge fan of cycling here at Jack and particularly Lance Armstrong, so this new TV ad from Nike ticks all the boxes, aside from that, the message it delivers is brilliant. My family has been touched by Cancer, so I for one know how important it is to make people aware of this terrible disease. Regardless of what the critics think I don’t think anyone can take away from Lance the work he does with the Livestrong foundation.
This is just another great example of how design is not only about the visual aesthetic, it’s about the message it portrays, and how it can touch people in different ways.
Recently we were commissioned by Brighton-based user-experience agency Clearleft to produce the event material for UX London.
UX London is a three-day conference combining inspirational talks with in-depth workshops presented by some of the industry’s biggest names in user experience design.
From a programme of events to a delegate lanyard, we worked with the client to produce a sophisticated look and feel that didn’t break the bank.
Warp records has turned 20 years old and to commemorate they have produced this lovely box set.
The package features new songs, older previously unreleased material from Warp artists, tracks selected as some of his personal favorites by co-founder Steve Beckett and the top ten pieces voted for by Warp fans on Warp20.net. It also includes a beautifully produced book showcasing the label’s rich design history, along with an exclusive hour-long mix and a locked-groove vinyl set.
We’ve been working hard over the last few years creating great sites for our clients. So as Jack turns two, we’re celebrating with the launch of our own site. Happy Birthday Jack!
It’s the hardest thing to do designing something for yourself, hence the long delay, but finally we decided on something we’re happy with. So with the coding genius of Simon and the wordsmithery of Ant, here it is.
There’s going to be a few additions over the coming weeks, such as the Lomo page, and a few more Jacks. So for now we hope you like what we’ve done, and if you’ve got any comments feel free to drop us a line on the contact page.