Thursday, February 18, 2010

The future of printed material?

As the technology surrounding us starts to resemble the Minority Report, does this mean a demise in printed material?

This is a fantastic use of technology to engage the reader, where printed advertisements fall short. But there’s something about opening the pages of a magazine that draws you in, the tactile feel of the paper, the new ink smell…

I hope this is the start of a partnership between printed material and the digital age, where the two can compliment each other instead of encroaching into each others territories. Inspiration stuff, and the kickstart of something fantastic.

By Gareth | Filed under Inspiration | Permalink