Ashfield In2Focus is the UK’s biggest provider of contract sales teams and nurse advisors to the pharmaceutical industry. As part of United Drug plc, it has sister organisations in Ireland and the US.

Following a recent merger, the company created a new identity, which we were asked to help implement across a range of internal and external media, including advertising, guidelines and graphics. Adhering to stringent APBI guidelines, we brought imagination and a practical approach to help the new brand flourish.