Shoal’s a new company set up by two highly ambitious business management consultants. Recognising the need for a sophisticated identity, they turned to us to for something that will reflect their credibility and professionalism.

Conscious of the negative perceptions of ‘consultancy’ as full of clichés and jargon, we gave them a clear, fresh and accessible look, supported by down-to-earth, benefit-led language. As well as creating a brand strategy and logo, we also produced unique stationery and an online development tool.